Genital itching may involve the vagina or the genital area vulva , which contains the external genital organs. Itching is an unpleasant sensation that seems to require scratching for relief. Many women occasionally have short episodes of vaginal itching that resolve without treatment. Itching is considered a problem only when it persists, is severe, recurs, or is accompanied by a discharge. Irritation or allergic reactions: Chemicals that come in contact with the vagina or genital area, such as those in laundry detergents, bleaches, fabric softeners, synthetic fibers, bubble baths, soaps, feminine hygiene sprays, perfumes, menstrual pads, fabric dyes, toilet tissue, vaginal creams, douches, condoms, and contraceptive foams.